Are You Hiring the Right People?
Recently, I ran into a former client from my digital marketing agency days who was now working with a developer I used to hire as a contractor on several website projects. He gave me one of the greatest compliments I could get as an entrepreneur. After catching up, I asked: “How’s Eric working out for […]
Top 4 Challenges in Home Care Billing and How Revenue Cycle Management Can Help
Billing inefficiencies create significant losses for home care agencies. Find out how revenue cycle management results in more timely and profitable payouts.
Snap, Crackle, Pop… Economical Success
What can the success from a cereal company during the Great Depression teach home care owners about overcoming economic challenges? Read the four main areas that many attribute to Kellogg’s success 100 years ago and how they can apply to your agency.
How Operations Impacts Branding
What would your perception be of these brands if… Kleenex tissues fell apart? Folgers really wasn’t the best part of waking up? Customer service at Chic-fil-A wasn’t excellent? Verizon didn’t let you hear me now? Maytag’s repairman was always busy instead of waiting for work? You weren’t in good hands with Allstate? Each of these […]
Feeling Overwhelmed by Daily Operational Tasks
Hurdles for Hope The day you decided to start your own home care agency, the entrepreneurial spirit likely had you filled with hope for several things all at once: freedom, success, impact, outcomes… to name a few. Whether a home care owner came up in the industry from caregiver to an owner or found home […]
Home Care Holiday Marketing Ideas
The Holidays are filled with opportunities Considering the inherent, caring nature that envelops the home care industry, this season of holidays ranging from focus on expressing gratitude to giving/charity creates a natural environment for an agency to seriously level up their brand awareness. There are myriad examples you could find if you look to what […]
Confidence as a Home Care Owner
Do you lack confidence as a home care owner? Do you feel awkward in situations where you are introducing yourself or your services to someone? Where does that come from? And, more importantly, how do you get rid of it? First, I want to assure you that it’s not as complicated as we make it […]
Taking Flight – Reaching Excellence in Home Care
Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasm of watching the clouds […]
Moments. Marketing. Momentum.
“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhausting. And, when marketing becomes a cost – instead of an investment, it […]
The Moment I Hit My “Capacity”
THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]
