True Growth

Feeling Overwhelmed by Daily Operational Tasks

Hurdles for Hope The day you decided to start your own home care agency, the entrepreneural spirit likely had you filled with hope for several things all at once: freedom, success, impact, outcomes… to name a few. Whether a home care owner came up in the industry from caregiver to an owner or found home […]

Home Care Holiday Marketing Ideas

The Holidays are filled with opportunities Considering the inherent, caring nature that envelops the home care industry, this season of holidays ranging from focus on expressing gratitude to giving/charity creates a natural enironment for an agency to seriously level up their brand awareness. There are myriad examples you could find if you look to what […]

Confidence as a Home Care Owner

Do you lack confidence as a home care owner? Do you feel awkward in in situations wher you are introducing yourself or your services to someone? Where does that come from? And, more importantly, how do you get rid of it? First, I want to assure you that it’s not as complicated as we make […]

Taking Flight – Reaching Excellence in Home Care

Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasim of watching the clouds […]

Moments. Marketing. Momentum

“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhauasting. And, when marketing becomes a cost – instead of an investment, it […]

The Moment I Hit My “Capacity”

THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]