Taking Flight – Reaching Excellence in Home Care

Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasim of watching the clouds […]

Moments. Marketing. Momentum

“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhauasting. And, when marketing becomes a cost – instead of an investment, it […]

The Moment I Hit My “Capacity”

THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]