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Take the Video Challenge

Take the Video Challenge

30 Video ideas to consider

Theses ideas are meant to inspire you to engage with your right-fit clients (and caregivers) through social media. If you approach these suggestions the same way I approach recipes for meals and built on these prompts – making them your own, that would be the best possible outcome of sharing these with you.

These are built with the intention of developing more comfort and confidence infront of a camera. After you’ve gone through the 30 Video prompts to put together a month’s worth of content, you can continue using the same prompts, butchange up the messaging to cover different topics/services each time to continue feeding your social media with fresh/engaging content.

TERMS EXPLAINED

Here are some elements you’ll see repeated throughout the video prompts below:

RFC

This stands for Right-Fit Client (or Caregiver), which is your ideal audience to connect with through your content.

HOOK

This is the attention-grabing statement that introduces what the video is about.

TALKING HEAD

This is a type of video that will include you or a person from your agency speaking in the video. Generally runs from 30-60 seconds.

TRENDING AUDIO

In these videos, there will be text/graphics to depict the message instead of someone speaking. You'll want to select a song for background audio that complements the message. Video and images in the background will help illustrate your point.

OUTCOME

This will include some guidance of what to include in the video to lead to your desired and the RFC's desired outcomes.

PRO TIP

Rather than create a video each day to post, plan your videos for 15-30 days out, then schedule blocks of time to shoot several at once. After shot and edited, use either built-in scheduling tools or 3rd-Party social media tools to schedule out the videos to post so they happen each day without requiring a team member to take time each day to post them.

Video Topic Prompts

#1 - Your "WHY"

  • THE HOOK: Nothing is more rewarding than
  • TALKING HEAD: 45-60 Seconds
  • OUTCOME: Communicate your WHY authentically and relatably to your RFC so they understand how your WHY connects with their desired outcomes, too.

#2 - Perception VS. Reality

  • THE HOOK: When you realize [problem commonly faced by your RFC]
  • TRENDING AUDIO: 10-15 Seconds
  • OUTCOME: Address significant mindset shifts your RFC will need to make in order to achieve their desired outcome through home care.

#3 - Source of Inspiration

  • THE HOOK: "What inspires me every day is _________."
  • TRENDING AUDIO: 10-15 Seconds
  • OUTCOME: Communicate your WHY authentically and relatably to your Right-Fit Client/Caregiver so they understand how your WHY connects with their desired outcomes, too.

#4 - hidden pitfalls

  • THE HOOK: This one simple mistake could be costing you [pain point]."
  • TALKING HEAD: 30-60 Seconds
  • OUTCOME: Speak to a pain point (money, time, energy, etc) that your agency solves for your RFC.

#5 - The Unspoken Truth

  • THE HOOK: No one talks about this, but _______."
  • TRENDING AUDIO 7-10 Seconds
  • OUTCOME: Include an insight that is based on reliable information and experience.

#6 - Challenging the Norms

  • THE HOOK: Why I don't believe in [common expectation/norm in home care]."
  • TALKING HEAD: 30-60 Seconds
  • OUTCOME: Present something you feel differentiates your agency in a well thought-out manner that invites dialogue.

#7 - Daily Opportunities

  • THE HOOK: "One thing I/we do everyday to [achieve a specific outcome]..."
  • TALKING HEAD: 45-60 Seconds
  • OUTCOME: Build some authority and credibility as your share a habit or process you actually do and can vouch for its effectiveness. Share an example of how you know it's effective, too.

#8 - Quick Wins

  • THE HOOK: "[Client first name] was frustrated with [pain point], but after just a few visits [outcome/win]..."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: Take an example from one area of service you are strong in and relate the issues the client had (cost, poor care, disabilities, or etc) and share how working with your agency has helped them reach their desired outcome(s).

#9 - The REDO

  • THE HOOK: "If I could [previous action] all over again, I would [state what you'd have done differently]."
  • TALKING HEAD: 45 - 60 Seconds
  • OUTCOME: Share something you did before staring your home care agency that you know your RFC might also try, and share how you'd do it differently now. Relate to the RFC's personal challenges and desired outcomes.

#10 - Address the Guilt

  • THE HOOK: "You're not selfish for wanting [desired outcome]."
  • TRENDING AUDIO: 6-10 Seconds
  • OUTCOME: Text needs to include something you know your RFC struggles to do for themselves, but know will positively benefit them. EXAMPLE: "You're not selfish for wanting to have someone else provide care for [relative]." or "You're not selfish for wanting to continue living in your home."

#11 - Personal Preferences

  • THE HOOK: "My go-to [tool/resource] for [solving a problem/achieving outcome] is ______."
  • TRENDING AUDIO 7-10 Seconds
  • OUTCOME: This is a DIY support post you can share with family caregivers to implement. This could include ways to improve communication or monitoring of their loved ones, or improve safety in their home. Be sure it aligns with issues common to your RFC.

#12 - Greatest Impact Witnessed

  • THE HOOK: The most dramatic improvement I've ever witnessed _________."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: If you have a release, share the first name of a client and an incredible outcome your agency was able to experience with the client. (If no release, just share the details without a name.) Example: "We've worked with Joe, an Alzheimer's patient, for the last ___, and we've seen how by using [techniques] we've been able to avoid [pain points] and have been able to give his wife, [name] some much needed relief..."

#13 - The Inside Scoop

  • THE HOOK: "What noone tells you about [specific type of care service]."
  • TRENDING AUDIO: 7-10 Seconds
  • OUTCOME: Share accurate and enlightening details about a specific tyipe of care many aren't aware of. You can have the text either speak to how effective it is - and noone knows. Or, you can provide guidance of what to watch for to ensure they are more discerning in their selection of care options.

#4 - WAnts, Don'ts, and Dos

  • THE HOOK: "If you want [desired outcome], stop doing [current action] and start [proposed action]."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: Whatever the advice is, be sure it speaks to your RFC, is relatable, is actionable, and is easy to implement.

#15 - Unveiling Truths

  • THE HOOK: "Want to know the hidden truth about [pain point or a solution] that noone talks about."
  • TALKING HEAD: 45 - 60 Seconds
  • OUTCOME: Take a topic you know is not talked about much in your area and share some truths that are ey-opening while offering a fresh perspective

#16 - Your Work Ethic

  • THE HOOK: "Always [action you/your team take regularly]."
  • TRENDING AUDIO: 7-10 Seconds
  • OUTCOME: Video or image of your team being trained - preferrable doing something difficult (Heuer lift, CPR, etc). Audio needs to be music or spoken word that is energetic and emotes endurance/toughness to capture your team's work ethic.

#17 - Hot Tip

  • THE HOOK: "Quick Tip for [desired outcome]."
  • TRENDING AUDIO 7-10 Seconds
  • OUTCOME: Make sure the tip offered connects with your RFC, is actionable, and offers immediate relieve from specific pain points.

#18 - How I got started

  • THE HOOK: "I got started in home care when..."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: This is a great way to personally introduce you (the owner) or a key member of your team that is client/caregiver-facing. Demonstrate both the compassion and the capacity required for the RFC to be more trusting of your agency as an authority in home care.

#19 - We don't talk about...

  • THE HOOK: "Noone ever talks about how [issue in home care industry] creates challenges for those being cared for."
  • TRENDING AUDIO: 7-10 Seconds
  • OUTCOME: Share something about home care that isn't being discussed or addressed by others when it comes to meeting the needs of your RFC, shortcomings of home care in general, etc (choose one). "With our approach through [specific process], this is solved."

#20 - Not Selfish

  • THE HOOK: "You're not selfish for wanting [deisred outcome]."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: Share a moment/experience with a current client/caregiver that your RFC can find relatable. Reassure them that their desired outcome (one that you can deliver) is realistic, reasonable, and attainable.

#21 - The Full Picture

  • THE HOOK: "Over the last [time frame], [client's name] continues [desired outcome]!"
  • TALKING HEAD: 45 - 90 Seconds
  • OUTCOME: Select a specific service and a client experience that demonstrates improvement in quality of life or another metric. Share in a way that is relatable and provides hope for your prospective RFC.

#22 - Rewards/Pay Offs

  • THE HOOK: "My most rewarding moment in home care ______."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: Tying back to your WHY, this video will help your RFC better understand your motiviations in caring for seniors and others you serve.

#23 - Top 3 Tools

  • THE HOOK: "When trying to [pain point being solved], here are my top 3 tools of choice..."
  • TRENDING AUDIO 7-10 Seconds
  • OUTCOME: List out the top 3 options you turn to and your RFC could turn to (either on their own or by hiring you) to help solve their problem.

Examples:

  • Dementia: memory books, music, etc
  • Fall Prevention/Monitoring: apps, devices, stability/support equipment
  • Communication: electronic devices, specific apps, etc

#24 - End Result

  • THE HOOK: "My ultimate goal for [your area] when it comes to home care..."
  • TALKING HEAD: 30-45 Seconds
  • OUTCOME: Clear and concise statement about what you hope to accomplish as a home care agency. Ties into your Brand promise and relates to your RFC's needs.

#25 - Q&A

  • THE HOOK: "The most common question(s) we hear are..."
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: Respond to 1-3 questions related to your services that you are either currently being asked or wish people would thing to ask. Convey how improtant these are for RFCs to consider as you also demonstrate your expertise.

#26 - Never Forget

  • THE HOOK: "The one thing you'll always want to remember..."
  • TRENDING AUDIO: 7-1O Seconds
  • OUTCOME: Take into account something you see that stands in the way of a RFC realizing their desired outcome and share what you feel they should keep in mind when making a choice for home care.

#27 - Acknowledge Success

  • THE HOOK: "Our entire team was excited when this happened."
  • TALKING HEAD: 45 - 90 Seconds
  • OUTCOME: Select a specific client experience that is repeatable by your agency, but also could be unique to what clients can expect with you vs other options. Examples: A client that previously had several readmissions to the hospital was able to safely recover at home. OR "A few months ago, Betty's family was concerned about her weight loss and constant fatigue. Now, she's returned to a healthy weight and is far more active and alert."

#28 - What's Happening?

  • THE HOOK: "I've got some exciting news to share with you!"
  • TALKING HEAD: 45-90 Seconds
  • OUTCOME: Share something exciting or bragworthy/newsworthy that's happening at your home care agency. Examples: awards received, certificactions received, new partnership with a locla Dr/clinic/hospital, event you're hosting for seniors, additional lines of service.

#29 - Greatest Lesson

  • THE HOOK: "The greatest lesson I've learned about [something related to clients/caregivers/home care] is..."
  • TRENDING AUDIO 7-10 Seconds
  • OUTCOME: Share something that will engage your RFC and is thought provoking. Looks Good. Feels Good. Does Good. It needs to help them better understand and know you/your team better.

#30 - YOU DECIDE

  • THE HOOK: Pull from powerful statements you've made that lead to AH-HA moments you've seen RFCs have with you.
  • TALKING HEAD or TRENDING AUDIO: Whichever you feel best conveys your message.
  • OUTCOME: Educate, Inspire, Engage, Convert, Inform, etc. so long as it connects you more with the RFC and adds to your authority in home care in your area.

BONUS - Company Culture

At some point during the month, mix in a video or two that showcases some of your company culture. This can help you connect with your audience through a more entertaining approach. Highlight interactions with your team, your clients, or your community.

Here’s an example of a Company Culture post.

@ihcofwashington Interim Staff takes on a Friday survey🤩🤩 #fyp #survey #officestaff #healthcare #buisnesstiktok #greenscreenvideo #greenscreen ♬ got 2 be real - sapphire

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