HCAOA July 2024
HCAOA Submitted Amicus Brief in Support of Motion to stay FTC Noncompete Agreement Judge Ada E. Brown of the U.S. District Court for the Northern District of Texas recently issued a preliminary injunction preventing enforcement of the Federal Trade Commission’s (FTC) proposed final rule (Final Rule) banning most noncompete agreements in the United States. However, […]
Watch Your Phraseology
“Watch your Phraseology!” So exclaimed Mayor Shin on a couple of occasions in the musical The Music Man. Once after his wife says “Tempus fugit” (translation: time flies) and another after his daughter says “It’s Capulets like you make blood in the marketplace. Ye Gods!”. Does he respond so because he doesn’t understand the phrases, […]
Sharing Your Story Through Video
Does Video Help? Absolutely! Kevin interviews Nick Bonitatibus with Digital Champions as they discuss the reluctance some may have when it comes to getting started, but focus more on what has been proving more successful for home care agencies when it comes to leveraging video in their marketing. https://www.youtube.com/watch?v=XWcwo7o_kH4?rel=0 Questions we cover: How have […]
Event Zoom Backgrounds
Are you an All-In Attendee? Jump to Backgrounds Throughout the year, we host various webinars, masterclasses, and virtual events attended by hundreds of home care owners and operators. Our goal is to empower all who attend and strengthen a community among home care owners. Beyond presenting solutions home care owners can be inspired to incorporate […]
How Operations Impacts Branding
What would your perception be of these brands if… Kleenex tissues fell apart? Folgers really wasn’t the best part of waking up? Customer service at Chic-fil-A wasn’t excellent? Verizon didn’t let you hear me now? Maytag’s repairman was always busy instead of waiting for work? You weren’t in good hands with Allstate? Each of these […]
Feeling Overwhelmed by Daily Operational Tasks
Hurdles for Hope The day you decided to start your own home care agency, the entrepreneurial spirit likely had you filled with hope for several things all at once: freedom, success, impact, outcomes… to name a few. Whether a home care owner came up in the industry from caregiver to an owner or found home […]
Taking Flight – Reaching Excellence in Home Care
Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasm of watching the clouds […]
