Home Care Business Strategies

Are You Hiring the Right People?

Recently, I ran into a former client from my digital marketing agency days who was now working with a developer I used to hire as a contractor on several website projects. He gave me one of the greatest compliments I could get as an entrepreneur. After catching up, I asked: “How’s Eric working out for […]

Snap, Crackle, Pop… Economical Success

What can the success from a cereal company during the Great Depression teach home care owners about overcoming economic challenges? Read the four main areas that many attribute to Kellogg’s success 100 years ago and how they can apply to your agency.

Leveraging Opportunities vs Pursuing Opportunities

Growth for an entrepreneur often feels like a constant pursuit. One that requires a continuous process of making critical decisions as to which actions should be taken. Many fail when the pursuit exceeds their capacity, while others succeed when their current capacity is properly leveraged. Over the last two decades of working with hundreds of […]

How Operations Impacts Branding

What would your perception be of these brands if… Kleenex tissues fell apart? Folgers really wasn’t the best part of waking up? Customer service at Chic-fil-A wasn’t excellent? Verizon didn’t let you hear me now? Maytag’s repairman was always busy instead of waiting for work? You weren’t in good hands with Allstate? Each of these […]

Feeling Overwhelmed by Daily Operational Tasks

Hurdles for Hope The day you decided to start your own home care agency, the entrepreneurial spirit likely had you filled with hope for several things all at once: freedom, success, impact, outcomes… to name a few. Whether a home care owner came up in the industry from caregiver to an owner or found home […]

Confidence as a Home Care Owner

Do you lack confidence as a home care owner? Do you feel awkward in situations where you are introducing yourself or your services to someone? Where does that come from? And, more importantly, how do you get rid of it? First, I want to assure you that it’s not as complicated as we make it […]

Taking Flight – Reaching Excellence in Home Care

Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasm of watching the clouds […]

Moments. Marketing. Momentum.

“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhausting. And, when marketing becomes a cost – instead of an investment, it […]

CEO or Operator?

Building a home care agency is tough. No matter which route you take – independent or franchise – there are myriad choices and decisions you make along the way that tend to tie you (often unknowingly!) into a certain train of thought. The paths are often decided by one distinction: Are you an operator or […]

The Moment I Hit My “Capacity”

THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]

The Real Path to Success

When a home care business is built on personal investment and involvement rather than systems and structures, there comes a point when the owner reaches maximum capacity and it not only limits their potential but also stagnates the potential of the home care agency itself. Here are a few indicators that your agency may be […]

National Small Business Week 2023

This week has been the National Small Business Week! It’s a time for small businesses like us and most home care agencies to celebrate being part of the huge entrepreneural opportunities out ther and to consider how active each of us are in our level of engagement with small businesses. Right now, let’s explore how […]