Confidence as a Home Care Owner
Do you lack confidence as a home care owner? Do you feel awkward in in situations wher you are introducing yourself or your services to someone? Where does that come from? And, more importantly, how do you get rid of it? First, I want to assure you that it’s not as complicated as we make […]
Taking Flight – Reaching Excellence in Home Care
Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasim of watching the clouds […]
Moments. Marketing. Momentum
“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhauasting. And, when marketing becomes a cost – instead of an investment, it […]
CEO or Operator?
Building a home care agency is tough. No matter which route you take – independent or franchise – there are myriad choices and decisions you make along the way that tend to tie you (often unknowingly!) into a certain train of thought. The paths are often decided by one distinction: Are you an operator or […]
The Moment I Hit My “Capacity”
THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]
The Real Path to Success
When a home care business is built on personal investment and involvement rather than systems and structures, there comes a point when the owner reaches maximum capacity and it not only limits their potential but also stagnates the potential of the home care agency itself. Here are a few indicators that your agency may be […]
National Small Business Week 2023
This week has been the National Small Business Week! It’s a time for small businesses like us and most home care agencies to celebrate being part of the huge entrepreneural opportunities out ther and to consider how active each of us are in our level of engagement with small businesses. Right now, let’s explore how […]
7 VERY BORING TIPS THAT COULD SAVE YOUR HOME CARE AGENCY THOUSANDS OF DOLLARS THIS YEAR
Home care margins are razor thin, but there’s a lot you can do to stretch them. With the average agency keeping around a dime on every dollar, even little changes to drive profitability can go a long way. Often, these come in the form of mundane administrative changes because they’re the most overlooked. Let’s talk […]
