How Operations Impacts Branding
What would your perception be of these brands if… Kleenex tissues fell apart? Folgers really wasn’t the best part of waking up? Customer service at Chic-fil-A wasn’t excellent? Verizon didn’t let you hear me now? Maytag’s repairman was always busy instead of waiting for work? You weren’t in good hands with Allstate? Each of these […]
Feeling Overwhelmed by Daily Operational Tasks
Hurdles for Hope The day you decided to start your own home care agency, the entrepreneurial spirit likely had you filled with hope for several things all at once: freedom, success, impact, outcomes… to name a few. Whether a home care owner came up in the industry from caregiver to an owner or found home […]
Confidence as a Home Care Owner
Do you lack confidence as a home care owner? Do you feel awkward in situations where you are introducing yourself or your services to someone? Where does that come from? And, more importantly, how do you get rid of it? First, I want to assure you that it’s not as complicated as we make it […]
Taking Flight – Reaching Excellence in Home Care
Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasm of watching the clouds […]
Moments. Marketing. Momentum.
“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhausting. And, when marketing becomes a cost – instead of an investment, it […]
CEO or Operator?
Building a home care agency is tough. No matter which route you take – independent or franchise – there are myriad choices and decisions you make along the way that tend to tie you (often unknowingly!) into a certain train of thought. The paths are often decided by one distinction: Are you an operator or […]
The Moment I Hit My “Capacity”
THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]
The Real Path to Success
When a home care business is built on personal investment and involvement rather than systems and structures, there comes a point when the owner reaches maximum capacity and it not only limits their potential but also stagnates the potential of the home care agency itself. Here are a few indicators that your agency may be […]
National Small Business Week 2023
This week has been the National Small Business Week! It’s a time for small businesses like us and most home care agencies to celebrate being part of the huge entrepreneural opportunities out ther and to consider how active each of us are in our level of engagement with small businesses. Right now, let’s explore how […]
7 VERY BORING TIPS THAT COULD SAVE YOUR HOME CARE AGENCY THOUSANDS OF DOLLARS THIS YEAR
Home care margins are razor thin, but there’s a lot you can do to stretch them. With the average agency keeping around a dime on every dollar, even little changes to drive profitability can go a long way. Often, these come in the form of mundane administrative changes because they’re the most overlooked. Let’s talk […]
