Blog

Watch Your Phraseology

“Watch your Phraseology!” So exclaimed Mayor Shin on a couple of occasions in the musical The Music Man. Once after his wife says “Tempus fugit” (translation: time flies) and another after his daughter says “It’s Capulets like you make blood in the marketplace. Ye Gods!”. Does he respond so because he doesn’t understand the phrases, […]

Sharing Your Story Through Video

Does Video Help? Absolutely! Kevin interviews Nick Bonitatibus with Digital Champions as they discuss the reluctance some may have when it comes to getting started, but focus more on what has been proving more successful for home care agencies when it comes to leveraging video in their marketing.   https://www.youtube.com/watch?v=XWcwo7o_kH4?rel=0 Questions we cover: How have […]

Event Zoom Backgrounds

Are you an All-In Attendee? Jump to Backgrounds Throughout the year, we host various webinars, masterclasses, and virtual events attended by hundreds of home care owners and operators. Our goal is to empower all who attend and strengthen a community among home care owners. Beyond presenting solutions home care owners can be inspired to incorporate […]

How Operations Impacts Branding

What would your perception be of these brands if… Kleenex tissues fell apart? Folgers really wasn’t the best part of waking up? Customer service at Chic-fil-A wasn’t excellent? Verizon didn’t let you hear me now? Maytag’s repairman was always busy instead of waiting for work? You weren’t in good hands with Allstate? Each of these […]

Feeling Overwhelmed by Daily Operational Tasks

Hurdles for Hope The day you decided to start your own home care agency, the entrepreneurial spirit likely had you filled with hope for several things all at once: freedom, success, impact, outcomes… to name a few. Whether a home care owner came up in the industry from caregiver to an owner or found home […]

Unharness the Power of Video

If you’ve been following Home Care Ops for even a short amount of time, you can attest to the fact we believe in the power of video when it comes to communicating our content. Everything from impromptu trainings, motivational shares, or full webinars/masterclasses/trainings are shared via video. Some incredible facts about video: Great medium for […]

Action Leader Awards – September 2023

Leaders among Action Leaders We’re excited to announce the following home care owners and operators that we recognized during our quarterly Action Leader Summit in September 2023. We’re privileged to work with these and many other incredible home care owners who are taking daily action to empower the teams at their agencies and are inspiring […]

Home Care Holiday Marketing Ideas

The Holidays are filled with opportunities Considering the inherent, caring nature that envelops the home care industry, this season of holidays ranging from focus on expressing gratitude to giving/charity creates a natural environment for an agency to seriously level up their brand awareness. There are myriad examples you could find if you look to what […]

Confidence as a Home Care Owner

Do you lack confidence as a home care owner? Do you feel awkward in situations where you are introducing yourself or your services to someone? Where does that come from? And, more importantly, how do you get rid of it? First, I want to assure you that it’s not as complicated as we make it […]

Taking Flight – Reaching Excellence in Home Care

Window Seats are the greatest! While I don’t pay extra in order to choose my seat on a plane to guarantee sitting by a window, I do love the window seat. I have no reservation in sharing that while sitting in a window seat, I become quite boyish in my enthusiasm of watching the clouds […]

Moments. Marketing. Momentum.

“How do I get results from marketing?” or something along those lines is quite the common question asked by small business owners – home care owners not excluded. Shortcomings in efforts to generate leads for your home care agency can be quite exhausting. And, when marketing becomes a cost – instead of an investment, it […]

CEO or Operator?

Building a home care agency is tough. No matter which route you take – independent or franchise – there are myriad choices and decisions you make along the way that tend to tie you (often unknowingly!) into a certain train of thought. The paths are often decided by one distinction: Are you an operator or […]

The Moment I Hit My “Capacity”

THere was a moment when I realized I had outgrown my capacity as an owner. I had a team that was helping to maintain daily operations, but was so steeped in it with them that I could not train for growth. My office team became “Home Care Firefighters“, running around and putting out little fires […]

The Real Path to Success

When a home care business is built on personal investment and involvement rather than systems and structures, there comes a point when the owner reaches maximum capacity and it not only limits their potential but also stagnates the potential of the home care agency itself. Here are a few indicators that your agency may be […]

Community Invovlement: Alzheimer’s Association

walk to end alzheimer's

Community Involvement Series: Because there are so many various opportunities that may or may not be relevant for your home care agency to participate in, we’re breaking down some we’re aware of that may benefit most depending on the specified services they provide. Today, we’re focusing on a huge opportunity for home care agencies specializing in […]

National Small Business Week 2023

This week has been the National Small Business Week! It’s a time for small businesses like us and most home care agencies to celebrate being part of the huge entrepreneural opportunities out ther and to consider how active each of us are in our level of engagement with small businesses. Right now, let’s explore how […]

Leverage Benchmarking Data

How to Leverage Benchmarking Data to Make Decisions That’ll Help You Scale Your Business February 15, 2023, we were invited to participate in the Home Care Pulse Growth Summit to host a panel discussing the importance of tracking and leveraging data for home care agency owners. Clinton and Jessica were joined by Nicole Haney, owner […]

Home Care Ops and Careswitch

Home Memberships Action Leader Experience Manage Payments About Contact Home Care Ops Announces Partnership with Careswitch and Endorses Careswitch’s Free Home Care Software Clint and Jessica Nobles, together with their team at Home Care Ops, are excited to announce a new partnership with Careswitch; the home care industry’s first freemium-model agency management software. Freemium-model refers […]